THE STORY
This Way was created to redefine sun protection through the lens of modern skincare. Thoughtfully formulated and designed for everyday life outdoors, our products combine refined performance with conscious design—making sun care an effortless daily ritual.
Living between cities, coastlines, and some of the world’s most sun-intense destinations, founder Julie Pallesen experienced sun care as an everyday necessity—not a seasonal product. She created This Way to bring mineral protection into the world of modern skincare: refined, wearable, and consciously made
Founded by Julie Pallesen after years of living and traveling in sun-intense climates, This Way was born from a personal need: sun protection that feels elevated, wearable, and responsibly made — without compromising performance oraesthetic experience.
THE BRAND
Today, This Way creates elevated sun care designed for everyday life outdoors. From high- performance mineral protection to thoughtfully formulated after-sun essentials, every product is created to protect, nourish, and enhance the experience of being in the sun.
Designed for long days outdoors, ocean swims, slow mornings, and everyday rituals, This Way integrates seamlessly into daily life. The textures are refined. The experience is effortless. Every detail reflects our commitment to thoughtful formulation, responsible European production, and conscious design.
More than seasonal sunscreen, This Way is elevated sun care for intentional living. Sun care, thoughtfully made.
VISION
To redefine modern sun protection through elevated mineral skincare for intentional life outdoors.
MISSION
To create elevated mineral sun care that protects with integrity and fits effortlessly into everyday life.
BRAND MANIFEST
We are travelers at heart—curious, open, and inspired by life under the sun. We create thoughtfully formulated sun care for people who value products that feel purposeful, refined, and consciously made.
We believe in quality over convenience and in products that feel exceptional on your skin while respecting the world around us. Every decision—from our formulations to our recyclable packaging and our commitment as a B Corp Certified company—is guided by care, transparency, and responsibility.
This Way Gives
We strive to educate children around the world and to enhance the ability to travel around the world. Education is a fundamental resource all children around the world should have access to as well as traveling. Traveling makes people broaden their perspective in life and create bonds with new cultures and people. Our aim is to make traveling a human right!
This Way was created to redefine sun protection through the lens of modern skincare. Thoughtfully formulated and designed for everyday life outdoors, our products combine refined performance with conscious design—making sun care an effortless daily ritual.
- Julie Pallesen, Founder of This Way